The A appears bigger in the word LocAlly in our logo. Have you ever wondered why?
Alyssa, is a.k.a. Ally to many of her friends and family. We wanted to incorporate her name into our brand!


In 2017, Alyssa and her parents, Pam & Rob Smith chatted (while sipping a cold beverage) about potential tee shirt ideas for their beloved hometown of Plymouth. This is when they founded (the former) sixteen twenty and shortly after opened their first location in the Village Landing Marketplace in Plymouth.

Alyssa. She graduated in May 2018 with a degree in Fashion Merchandising and Marketing and had the desire to provide some great local apparel choices for not only America’s hometown, but for visitors of Plymouth and beyond.

Pam. Mom to Alyssa, co-owner of Locally, Yours and owner of Creative Pear Marketing & Design. Pam has the marketing background to help small businesses get off the ground and stand apart from the competition.

Rob. Dad to Alyssa, husband to Pam. When he isn’t managing bridge building projects, he is moving boxes, building many displays, hanging fixtures, and bringing us coffee.

Ryan. Brother to Alyssa, son to Pam + Rob. Ryan was a key player in getting the Manomet shop up and running. He often picks product up for us on his way home from work, and he's always on call... like that time Alyssa had her appendix out just before Plymouth's Waterfront Festival, where we are an annual vendor!

It’s all a good fit, right?

In 2019, we transitioned from sixteen twenty to Locally, Yours® after a trademark dispute.

It hurt at the time, but it’s an even better fit!

Today, you can visit and shop at our two Locally, Yours® locations...
The Shoppes at the Village Landing, 170 Water Street, Plymouth
765 State Road, Manomet (in the Dunkin' Donuts plaza)

Now Open in Manomet!

In March 2023 we opened our second location in Manomet at 765 State Road. Customers in The Met had forever been asking us for White Horse Beach, Priscilla Beach and Manomet Beach cozy crews and hoodies. We offer that... and so much more.

In both of our boutiques, we carry quality hometown apparel - ranging from hoodies to beanies and a lot in between. Alyssa has also found a wide range of locally sourced and unique USA made gifts, jewelry, home decor items and more. She has an obsession with candles and a knack for finding merch that we have a hard time keeping in stock!

Yes, we are open year round. We hand pick the items in our little shop so you can live your best local life!

Making Plymouth proud. Hometown Apparel.